Where People Are (and Aren’t) Using the Internet

Let’s face it, if you’re reading this you have internet access. You are one of the 2.5 billion people on this planet that have reliable access to the internet and all the benefits that it brings. That also means you’re not part of the roughly 4.5 billion people who don’t have internet access. Well Facebook founder and CEO Mark Zuckerberg recently announced that he’s going to try and change that. The ride of the internet and social media have allowed people to access unprecedented amounts of information, created entire new businesses and markets all over the world, and has even helped overthrow governments. Zuckerberg of course has a big financial interest in greater worldwide internet access. 4.5 billion more internet users means 4.5 billion more potential Facebook accounts and a potential rise in value of Facebook’s stagnant stock price.

In reaction to this news CNN Money made up an interesting interactive map showing which countries have the best and worst percentage of people with internet access. Iceland, Norway, and Sweden lead the world in internet access with 96%, 95%, and 94% connectivity rates while the three countries with the lowest percentages are Eritrea, East Timor, and Myanmar which have rates of 0.8%, 0.9%, and 1.1% respectively. One interesting revelation of this map is what it says about the United States. Only 81% of American households have internet access and I find that pretty astonishing since we’re the country that invented the internet in the first place. This would suggest that Facebook hasn’t quite run its base of potential subscribers completely dry in America despite many reports to the contrary.


The darker the better.

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