Sony Invents a Waterproof Smartphone

Dropping your phone in the toilet is something that many of us have done but hate to admit. I’ve never done it myself but I know several people who have and there are thousands of smartphones that get repaired for this “water damage” every year. Well if you worry about that happening to your smartphone, Sony has developed the Xperia A, a smartphone that can still work even after being completely submerged in water for 30 minutes. This phone is proving to be a big hit in Japan too. Since its launch in May it has been outselling Apple’s iPhones, and Samsung’s Galaxy smartphones by considerable margins and the waterproof feature has a lot to do with that.

All that being said, this phone will face much stiffer competition in America. Brand loyalty especially among Apple’s users is far stronger than it is in Japan and it will be much harder for Sony to eat into Apple’s American market share. The market they want to capture won’t necessarily be existing iPhone users though but rather people getting smartphones for the first time. About 44 percent of American adults don’t own a smartphone and that number keeps shrinking. That big untapped market and the many clumsy people among us are the target market for Sony’s new waterproof smartphone. I for one am incredibly happy that we can look forward a future of confidently using our phones in the bathroom without the potential for embarrassing consequences.

There’s no shame in admitting you’ve done this before.

Churchill has short-term corporate housing available Nationwide. Please contact us at 866-255-0593 or National@FurnishedHousing.com for more information.

0 Responses to “Sony Invents a Waterproof Smartphone”



  1. Leave a Comment

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s





%d bloggers like this: