Converse Opens a Retail Store in Boston

Boston.com is highlighting the new Converse retail store which recently opened on Newbury Street. Converse has been in business in Massachusetts for 102 years, and has never had an official retail store of its own, until now. The Newbury Street store will feature denim, tees, and jackets that combine the feel of high school gym class with a rock ā€™nā€™ roll edge. The store also has a station where shoppers can customize T-shirts, bags, even Chuck Taylors. A SoHo location will open in New York by the end of this year, and a handful of other East Coast locations is planned for 2011.

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Courtesy of Boston.com

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